NON-ARTISTIC ACTIVITIES

Characteristics

From the very beginning of their musical career, the members of this British band have been active in fields outside of music, achieving significant success that has brought the group additional recognition over the decades. Notable examples include their ventures into the brewing industry—launching "Trooper Ale," the most successful beer brand ever created by a musical group—as well as their involvement in the operation and maintenance of passenger-configured Jumbo Jets for their concert tours (including the private aircraft "Ed Force One" and the company Caerdav Aviation). Other ventures include the "Rock 'n' Roll Ribs" restaurant, the "Drum 1ne" shop owned by drummer Nicko McBrain, the Sanctum Soho hotel, and an extensive range of promotional merchandise, including games and various gadgets. 

Charitable Work 

Throughout their professional career, Iron Maiden have been involved in charitable initiatives aimed at supporting those affected by illness, misfortune, or addiction. For instance, all proceeds from the sale of the single "Running Free – Live" (1985) were donated to an anti-heroin campaign. The musicians also participated in the "Hear 'n Aid" project, organized by Ronnie James Dio, with all proceeds going to aid starving children in Africa. On many occasions, proceeds from ticket sales, merchandise, and audiovisual releases have been donated to support victims of wars or natural disasters—such as the 1988 earthquake in Armenia (as part of "Rock Aid Armenia"), events in California, the 2011 disaster in Japan, and others. In 2002, the band established the "Clive Aid MS Sclerosis Fund" to raise money for their former drummer, who was suffering from multiple sclerosis, as well as for other individuals affected by the condition. The group held a series of concerts at London’s Brixton Academy and Hammersmith Odeon, with all proceeds donated to the fund. Iron Maiden has also collaborated with organizations including the Teenage Cancer Trust, Children of the Night, Green Forests, Sunflower Jam, Childline, the Nordoff Robbins Trust, and JustGiving. The band’s management team organizes special charity auctions, featuring unique collector’s items, to raise funds for those in need. In 2004, in recognition of their charitable efforts, Iron Maiden was honored with the prestigious "Nordoff Robbins Silver Clef" award. 

The Truants 

In May 2009, Rod Smallwood founded "The Truants" to raise funds for children living with disabilities or cancer. The foundation organizes demanding cycling expeditions in remote parts of the world; the proceeds—generated through individual sponsorship—are used to support various causes, including a support for charitable organizations such as Teenage Cancer Trust, Childline, Nordoff Robbins Trust, and Save the Children. In 2012, a sister organization called Heavy Metal TruAnts was established, supported by Smallwood’s associates and music fans from around the globe. Each year, the HM TruAnts organize cycling expeditions centered around the Download Festival at Donington Park.

Eddie's Megastore

Since 1979, when Keith Wilfort launched the band’s official fan club, Iron Maiden has developed an extensive range of merchandise to promote their albums, concert tours, and various events related to the band’s activities.
By the mid-1980s, global sales of merchandise featuring the band’s imagery—such as their logo and their mascot, Eddie—surpassed sales of products based on Walt Disney characters. The band’s official store, "Official Eddie’s Megastore," offers a wide array of Iron Maiden-related products; in fact, the band’s merchandise range is among the most extensive in the entire music industry. It has become a tradition for fans to purchase "event shirts" before every concert. In addition to posters, flags, patches, and T-shirts featuring Eddie, fans also frequently collect figurines—replicas of the mascot as it appeared in iconic illustrations for the band’s classic albums and singles. Several series of these miniatures have been released by companies such as NECA and SUPER7. 

Trooper Ale and other alcoholic beverages 

Since 1988, the band has offered various limited-edition releases of a wine brand called "Eddie’s Evil Brew," which has gained recognition among connoisseurs. Then, in 2013, the group launched "Trooper™ Ale"—a beer brewed according to a recipe developed by the band’s lead singer, Bruce Dickinson. Distribution of the beer was handled by Robinsons Brewery. Within the first year of its market debut, over five million pints of Trooper were sold. Plans were made to expand the availability of Trooper to other international markets, including the United States, starting in January 2015. According to representatives from Robinsons Brewery, not a single cent was spent on promoting the "Trooper" brand.  

Within two years of its market launch, sales of the beverage surpassed the 10-million-pint mark; this significant success led to the announcement of a new version of the beer, scheduled for release in October 2015, containing 6.6% alcohol, named "Trooper 666". By 2016, sales of "Trooper Beer" were estimated at approximately 16 million pints, a figure that surpassed 18 million by the end of 2017. To mark this milestone, Iron Maiden’s management and Robinsons Brewery decided to give the product labels a new look. Another variation, titled "Hallowed," was created by Iron Maiden in collaboration with the British brewery, Robinsons—much like their previous releases. This time, the beer was a Belgian-style ale, produced in a limited quantity. "Hallowed" had an alcohol content of 6% and was sold for four consecutive months, beginning in October 2017. 

For early February 2018, the launch of the fifth "Trooper" beer, dubbed "Trooper – Light Brigade," was announced. As the name suggests, it was inspired by the poem "The Charge of the Light Brigade"; the concept for this edition came from the band’s management and the "Help for Heroes" foundation, which provides support to military veterans worldwide. In the more than 4.5 years since the market debut of the original "Trooper Ale," sales of the beer—bearing the Iron Maiden logo—exceeded 25 million pints. In February 2019, a sixth version of the band-branded beer, "Trooper Nitro," was released, intended primarily for distribution in pubs and clubs. This new beer variant was infused with a blend of nitrogen and CO2; it was also the first release in a series of products launched in 2019. Various versions of "Trooper Beer" have since reached 56 countries worldwide. 

On May 6, 2019—exactly the sixth anniversary of the "Trooper" brand—the sixth product in the band’s beer lineup was unveiled: "Sun and Steel Sake Trooper" (4.8% ABV), a double-fermented lager brewed with the addition of sake, crafted using authentic Japanese yeast. The product takes its name from a track of the same title, featured on the 1983 album *Piece of Mind*. "Trooper Sake Sun and Steel" was developed in collaboration with George Yuso, owner of the family-run "Okunomatsu Saké" brewery in Fukushima, which boasts over 300 years of brewing tradition. The song "Sun and Steel," which inspired the beer's name, was itself based on the life of the renowned Japanese samurai Miyamoto Musashi. Initially available only in the UK, the beer entered international distribution by the end of the year. Another variety of the beverage branded by the band was "Trooper Brasil IPA," which was conceived and developed by Bruce Dickinson in collaboration with the Brazilian brewery Bodebrown. This led to the creation of a session IPA—with an ABV of 5%—dedicated to Brazilian fans; it features a low level of bitterness balanced by four types of malt. 

Trooper Brasil IPA was notable for its mild malt and white-bread flavor, complemented by subtle notes of cocoa, white chocolate, and mango. The beer was made available for sale throughout Brazil. In October 2019, a limited-edition "Trooper Day of the Dead" beer was released globally, sold during October and November to coincide with Halloween. This marked the tenth brewing product branded by the band. In March 2020, further additions to the Trooper line were released: "Fear of the Dark" stout and "Trooper IPA"—both variations of dark, top-fermented beer. The thirteenth product in the Trooper Ale series was "Trooper Australia XPA," a canned beer available exclusively in the Australian market through a partnership with the local brewery, NOMAD. In 2021, a collaboration with the Scottish brewery BrewDog resulted in an India Pale Lager called "Hellcat." 

That May, the band received a special award from Robinsons Brewery, recognizing the sale of over 30 million pints of "Trooper" beer over the course of their eight-year partnership. Another product, linked to the promotion of the band's seventeenth studio album, was the "Senjutsu Sun and Steel" beer. In April 2022, additional brewing products bearing the band's name were released for sale. Trooper Beer (5%) and Running Free Non-Alcoholic Beer were created in collaboration with the Swedish brewery Nils Oscar, intended for the local market. In September, Trooper Aces High was launched—a beer developed in partnership with the Brazilian brewery Bodebrown. On April 5, 2023, the band entered into a collaboration with the German brewery CREW Republic, resulting in the release of another version of Trooper beer, titled Progressive Lager. By the time this new variant hit the market, Iron Maiden’s beer had sold well over 35 million pints—a record for an alcoholic beverage branded by a musical artist. The partnership with a pioneering German brewery was driven by a massive surge in interest in the band within that country, evidenced by concert tours that sold out in an instant across the largest sports arenas, stadiums, and festivals in Germany. 

To mark the tenth anniversary of the Trooper beer brand, a special edition—Trooper X Imperial Stout (10% ABV)—was released in commemorative packaging. Over the course of a decade, the Trooper Ale family of beers has garnered 23 international awards. In March 2024, a new beer, crafted specifically for the band’s Spanish fans, was announced: Trooper Basque Ale. The eleventh anniversary of the brand’s debut was celebrated with the release of yet another variant, dubbed Trooper Pale Ale. By the end of July 2024, further products—developed in collaboration with the Australian brewery NOMAD—hit the market, with Trooper Future Past and Trooper Strange Land joining the Trooper lineup. In 2024, Iron Maiden partnered with importer and distributor Ehrmanns Wine to create a wine inspired by the 2021 track "Darkest Hour." "Iron Maiden Darkest Red" is a red Douro DOC (also from the 2021 vintage), produced by the historic estate Van Zeller Wine Collection. Within ten months of its launch, over 400,000 bottles of the "Darkest Hour" wine had been sold. 

In 2026, another wine variant, named "The Boldest Red" in honor of the band’s 50th anniversary, was released. Early 2025 saw the arrival of a special "The Future Pack" box set, featuring four different beer varieties and produced in collaboration with the Bodebrown brewery. This product was created to mark the success of "The Future Past Tour" (2023/24). On February 28, the "Revelations" series of beers—a collaboration between Trooper Beer and the Swedish breweries Nils Oscar and The Bishops Arms—was released; a follow-up, "Revelations II," was launched in the autumn of 2025. By the end of April 2025, over 40 million pints of beer bearing the Iron Maiden logo had been sold. On March 25, 2025, the launch of "Trooper Progressive Lager: Run For Your Lives"—produced in partnership with the German brewery CREW Republic—was announced. The name references the band's 2025 concert tour, and this special edition served as part of the celebrations for the heavy metal group's 50th anniversary. In the second half of May, "Trooper Saturn" was released, created in collaboration with the Czech brewery Elektrárna. A partnership between Trooper Ale and Pinter Beer USA resulted in "Trooper REMIXED," a beer distributed exclusively in the UK and the United States. On June 12, "Trooper Prophecy"—a collaboration with the Swedish brewery Nils Oscar—was released. In December 2025, a 40% ABV dark Caribbean rum titled "Rum of the Ancient Mariner," branded by Iron Maiden, hit the market. On January 30, 2026, the launch of "Lagunitas X Trooper" IPA was announced, the product of a collaboration between the band and the American brewery Lagunitas Beer Company. By May 2026, total sales of beer featuring the band's logo had surpassed 50 million pints. At the end of August 2026, the Trooper 'Day of the Dead' Stout hit the market. 

Food Products 

In July 2026, Global Merchandising Services announced the launch of an official Iron Maiden 'Eddie' milk chocolate bar—a brand-new, exclusive, licensed collectible created in collaboration with the British confectionery specialist, Treat Kitchen. The product’s global premiere took place during the two-day 'EddFest' event, held on July 10th and 11th at the historic Knebworth House, as the band celebrated 50 years of their artistic career. Expertly sculpted to capture the iconic image of Iron Maiden’s mascot, Eddie, this premium collectible milk chocolate bar was designed both as a fan memento and a treat, reflecting the band’s enduring legacy and its appeal across multiple generations of admirers. To mark the launch, fans attending EddFest were granted exclusive early access to pre-order the Iron Maiden chocolate at the Treat Kitchen stand. A limited 'EddFest' edition of the product was made available exclusively during the festival. Fans who placed pre-orders also received a complimentary bag of exclusive berry-flavored gummy candies, which were otherwise available for purchase separately during the event. Following the conclusion of EddFest, the official Iron Maiden 'Eddie' milk chocolate became available for general retail, depending on the distribution network. Through commercial agreements with selected distributors, the band also introduced an extensive line of barbecue sauces featuring the image of "Eddie the Head", while the group's drummer, Nicko McBrain, has owned a restaurant called Rock 'n' Roll Ribs BBQ in Coral Springs, Florida, since 2009. 

Ed Force One and Airlander 

To address logistical challenges, the band utilized [a custom-branded aircraft] during their 2008 "Somewhere Back In Time World Tour" and again a year later a specially adapted Boeing 757, operated by Astraeus Airlines, was used for the tour. Piloted by lead singer Bruce Dickinson, the aircraft could carry 100 crew members and 11 tons of musical equipment. This setup enabled Iron Maiden to reach many countries where, due to logistical challenges, they had previously been unable to perform. The name of the plane, "Ed Force One," was chosen through a contest held on the band's official website. Utilizing such a massive aircraft—adorned with the band's logo and imagery themed around the promotional tour—also served as a marketing strategy. It was designed to capture media attention and align the group with the legendary rock superstars of the 1970s—such as Led Zeppelin, Deep Purple, and The Rolling Stones—who were known for traveling between concerts on private jets. During the initial leg of the 2008 tour, a documentary film titled *Flight 666* was produced, showcasing the work involved in executing the tour and the sheer scale of the production. In 2011, Iron Maiden embarked on the "Around the World in 66" tour, performing 29 concerts for nearly 700,000 fans. Achieving this would not have been possible without the use of the band's aircraft—this time a slightly larger model (G-STRX)—which was, as is tradition, decorated with graphics promoting the album *The Final Frontier*. The journey aboard this Boeing is featured in the documentary *Behind the Beast*, which is included as part of the *En Vivo!* DVD release. 

Another passenger aircraft model used by the band during "The Book of Souls World Tour 2016" was the Boeing 747-400, or "Jumbo Jet." Iron Maiden employed this aircraft for their concert tours marking their 40th anniversary (1976–2016), covering nearly 88,500 kilometers and reaching 35 countries across six continents. The Boeing aircraft used by the group during these tours were serviced and prepared by CAERDAV (formerly Cardiff Aviation), a company owned by Bruce Dickinson. Through the use of such aircraft—utilized on four separate occasions (in 2008, 2009, 2011, and 2016)—the band was able to travel to dozens of countries across six continents, performing a total of 154 concerts for 4.3 million fans. The Boeing 747-400 used by the band in 2016 was scrapped nine years later; parts of the fuselage were cut into commemorative luggage tags, which were sold in various colors for €66.60 each. This merchandise was created through a collaboration between Iron Maiden and the German company Aviationtag. Beginning in 2016, Dickinson became an investor in the Airlander 10 project, which aimed to develop the world's largest hybrid-powered aircraft. Mass production of the Airlander began in January 2019. Due to the uniqueness of the offering and the extraordinary level of comfort provided, the massive, luxurious airship was dubbed a "five-star hotel in the sky" or a "flying residence." In a January 2022 interview with the Associated Press, Bruce Dickinson revealed that he would no longer pilot the band’s aircraft during upcoming tours. According to the Federal Aviation Administration (FAA) and the International Civil Aviation Organization (ICAO), commercial pilots are required to retire at the age of 65. Currently, there is no maximum age limit for private pilots or military pilots. 

Management and Publishing Activities 

The management firm "Sanctuary Management" was established in 1979 by Iron Maiden’s manager, Rod Smallwood, and his business partner, Andy Taylor—whom Smallwood had first met while studying law and management at Trinity College. Shortly before this, Smallwood had encountered Iron Maiden, a band then in search of professional management and a publisher. The name "Sanctuary" was taken from one of the group’s own songs; in Smallwood’s interpretation, it was intended to signify the band’s independence in both decision-making and artistic matters. The rapidly flourishing career of Iron Maiden enabled the growth of "Sanctuary Music Ltd.," which assumed financial and artistic control over the band’s body of work and operations, while also representing other artists such as W.A.S.P. and Helloween. Between 1989 and 1991, "Sanctuary" was partially owned by the Zomba Group, which was responsible for the enforcement of copyrights as well as the publishing of Iron Maiden’s music and lyrics until 2001. During this period, the company acquired several smaller, independent labels—such as Castle Communications, Noise Records, and Steve Harris’s own "Beast Records"—signed a publishing deal with BMG/SONY, and embarked on a multi-year phase of expansion, becoming a major, rapidly growing record label and management firm known as Sanctuary Records. In 2002, Iron Maiden’s back catalog was released by Sanctuary Records in agreement with Columbia/SME Records in the U.S. In 2003, Mathew Knowles—father of Beyoncé and manager of Destiny’s Child—joined the company’s board of directors.

Publishing and promotional activities began to incur increasingly high costs, which—compounded by the deteriorating state of the global music market—resulted in losses. By the end of 2006, both Taylor and Smallwood stepped down from managing the company, as they needed to focus their attention on the affairs of Iron Maiden. In 2007, while Sanctuary Records was grappling with severe financial difficulties, it held the distribution rights to over 155,000 musical tracks and other intellectual property assets. In 2008, Universal Music Group acquired the rights to the Sanctuary Records publishing catalog from BMG. In exchange, BMG was granted the right to use the Sanctuary logo, as well as distribution rights within the United States and Russia. The rights to distribute and use the company’s brand were valued at £46 million. Artists represented by Sanctuary Records and its affiliates include: Aberfeldy, Alan Price and The Electric Blues Company, Allman Brothers Band (Hittin' the Note album), Angelou, Anthrax, Apollyon Sun, The Ataris, Atomkraft, Andy Bell, Belle and Sebastian - Rough Trade Records, Biohazard, Bizarre - Urban Division, Black Sabbath (outside the US and Canada), Blondie, Blue Nile, Blue Öyster Cult, Blues Traveler, Brides of Destruction, The Charlatans – Creole Records, Corrosion of Conformity, The Cranberries, The Damned, Bruce Dickinson, Rob Dickinson, Dio, Peter DiStefano, Dokken, DragonForce, Drowning Pool, De La Soul – Urban Division, Earth, Wind and Fire – Urban Division, Emerson, Lake & Palmer (outside the USA, Canada and Japan), Engerica, Europe, Ex Cathedra, The Fall, Fun Lovin' Criminals, Gamma Ray, The Gathering, Thea Gilmore, Gizmachi, Gorky's Zygotic Mynci, Gravity Kills, Adam Green, Groove Armada, Guns N' Roses, Helloween, Humble Pie, Idlewild - Pye Records, Billy Idol, Ill Scarlett, Iron Maiden (North American only in conjunction with Sony), Jane's Addiction, Jimmy Chamberlin Complex, Jo O'Meara, Jo Boxers, Elton John, Journey, King Crimson, The Kinks, Kiss, Living Color, Lowgold, Lynyrd Skynyrd, Manic Street Preachers, Marillion (US and UK), The Marmalade, Christine McVie (except North America), Meat Loaf, Megadeth, Ministry, Morrissey - Attack Records, Alison Moyet, Sally Oldfield, William Orbit, Orange Goblin, Dolores O'Riordan, Kelly Osbourne, Overkill, Pet Shop Boys, Photek, Pitchshifter, Robert Plant and the Strange Sensation, Play, Queensrÿche, Joey Ramone, Ray J, Rollins Band, Bruce Ruffin, The RZA, Saint Etienne, Scorpions, The Small Faces, Simple Minds, Status Quo, Stratovarius, The Strokes – Rough Trade Records (UK only), Styx, Super Furry Animals, Tangerine Dream (albums from the "Pink Years" and "Blue Years" periods), Tegan and Sara, Tesla, 3 Colours Red, Uriah Heep, Venom, Virgin Steele, Ween, Widespread Panic, Within Temptation (UK only), Wu-Tang Clan, Neil Young. In 2008, the Smallwood/Taylor partnership launched a new management venture, "Phantom Music Management," which continues to represent the interests of Iron Maiden to this day. For the past two years, Rod Smallwood has been joined in this venture by his partner, Johnnie Allan. Since 2019, the management team and other associates of the band have also been affiliated with the innovative music company Explorer1 Music. 

Hospitality 

In May 2009, the group’s managers—Rod Smallwood and Andy Taylor—along with Iron Maiden frontman Bruce Dickinson, provided financial backing for the construction of the exclusive "Sanctum Soho" hotel. Originally, this dining and leisure establishment was designed with rock stars and entertainment industry professionals in mind, and its highly sophisticated offerings were tailored specifically to them. From 2012 onwards, "Sanctum Soho" also began welcoming guests seeking more affordable, standard-tier accommodation. "Sanctum Soho," located at 20 Warwick Street, London W1B 5NF, in the Soho district, is a 4.5-star hotel. It features 30 rooms and suites, conference facilities, accessibility features for guests with disabilities, a Jacuzzi, a swimming pool, a high-end restaurant, a lounge bar, non-smoking rooms, and family-friendly accommodations. The hotel offers activities for children and teenagers, dry cleaning services, and hosts conventions, cultural and educational conferences, and artistic events. Nightly rates range from approximately 954 PLN to 2,531 PLN. 

Barbecue Restaurant

Iron Maiden drummer Nicko McBrain owns a barbecue restaurant called "Rock ‘N Roll Ribs," located in Coral Springs, Florida. "R ‘N R Ribs" was born from the musician’s two passions: food and music. McBrain’s business partner is Mitch Tanne, a barbecue expert and recipient of various American culinary awards. The restaurant specializes in "Baby Back Ribs" and signature sauces, all served against a backdrop of rock 'n' roll music. According to the drummer, the atmosphere is key—an atmosphere that

is intended to reflect the "wild and fun" fun of being in the center of a rock concert, with access backstage at the event, where everyone feels like a VIP. The interior of the restaurant is decorated with several hundred memorabilia related to Iron Maiden's career. Dozens of gold and platinum records, numerous statuettes, original posters, old instruments and musicians' costumes, numerous snare drums and drum gels signed by McBrain, as well as gadgets related to Eddie. Several times a year, the drummer also organizes special jam sessions for guests, during which you can admire his playing. 

Sports and recreation

From the earliest years of their activity, Iron Maiden musicians showed interest in sports and recreation, in particular football friendly meetings. In the 1980s, the band's musicians often combined pre-concert integration and social gatherings with the tradition of playing football matches. The idea was initiated by the head of the group, Steve Harris. They were attended by band members and the technical team. The rival team consisted of musicians from the band who accompanied the British on tour, as well as representatives of the media and music business of the countries where they performed. Iron Maiden faced members of such groups as, among others, Scorpions, Def Leppard, Saxon. Matches also took place in Poland. In 1984 and 1986 they took place in front of almost full stadiums in Wrocław and Zabrze, and in 1995 the artists performed in a friendly meeting with journalists of the monthly "Teraz Rock" at the Gwardii Stadium in Warsaw. Bruce Dickinson also engaged in intense fencing training, which eventually made him the seventh greatest fencer in Great Britain. The singer also founded the Duellists Prod. company, which produces specialized gadgets for fencers. Dave Murray and Nicko McBrain, unlike the rest of the band's musicians, are supporters of playing golf, while Adrian Smith has been a fisherman and tennis player for years. 

The Iron Maiden guitarist was often accompanied on the court by the 1987 Wimbledon champion, Pat Cash. In February and March 1998, as part of the promotion of the album Virtual Matches were played in arenas and stadiums in many countries on the Old Continent. In the new millennium, musicians participated in many prestigious sports events, during which representatives of the art world supported noble initiatives. Events of this type took place between 2003 and 2007, and Iron Maiden members received several prestigious awards. Team management supports, among others: West Ham United, World Cup Songs and most recently Rosslyn Park UK. The group also cooperates with the mentioned English Premier League club on marketing grounds. One of the fruits of the cooperation was a specially designed line of football uniforms, the name of which refers to the title of the group's song Die With Your Boots On from 1983. 

Drum Center: Drum One 

Nicko McBrain was one of the stars of the NAMM 2018 music fair. On January 25, when the "Atomic Clock" showed "23:58" for the first time since 1984, the drummer gave a long interview in which he announced the launch of his first drum center, "Nicko McBrain's DRUM ONE". The music center store, located in Manchester, the property capital of northern England, on the Trafford Park business estate, offers Planet Paiste, the UK's largest Paiste exhibition hall and Sonorsphere, where customers will find the largest selection of Sonora products in the UK. Apart from those listed, all major drum and percussion brands were to be available to interested parties. Formerly "Manchester Drum Center", operating since 1983, from now on it was to operate as "Drum One" by Nicko McBrain, who took over the company on November 1, 2017 after the retirement of long-time owner and operator Rob Pearson. The company continued to operate under the name "Drum Center" until the official launch of Drum One on January 25, 2018. As part of the project, Nicko joined forces with Craig Buckley, former GM at Premier Drums, who became his strategic partner in the industry. Sam McGoran, long-term manager at Drum Center, remains sales manager and shareholder. Nicko did not hide his enthusiasm: We plan to have a continuous presence on the Internet thanks to an exceptionally well-thought-out website and online store, which will be launched by spring 2018. We are very committed to making the actual store somewhat of a social hub for drummers, we will be hosting regular in-store events led by manufacturers and clinics to be held at local venues. We want drummers to come and hang out in the shopse, whether they buy or not. 'Drum One' will be an adventure and we want as many drummers as possible to be a part of it! Nicko McBrain's Drum ONE was opened on February 1, 2018. From now on, the showroom - drum center offers a wide range of services, attractions and drum equipment, going beyond the operating standards typical of a standard instrument sales point. In the showroom you can find a wide selection of products from such brands as: DrumOne, DW, Zildjian, Vater, Pro Mark, Remo, Yamaha, CODE, Evans, Aquarian, Gibraltar, Sonor, Paiste, Mapex, Pearl, Ludwig, Gretsch, Tama, Drum Workshop, Vic Firth, Worldmax and many others. The main offer was divided into two separate segments, related to the displays of Sonor (Sonorsphere) and Paiste (Planet Paiste) products. "Nicko Mcbrain's Drum One" actively participates in and patronizes numerous drum clinics, meetings of stars - legends of the instrument, seminars and music workshops, equipment fairs, skill demonstrations and training courses intended for both professionals and amateurs, and finally transactions of exchange or resale of new and used equipment as part of the "DrumOne Adventure". 

The owner took care of affordability, flexibility of installment settlements, attractiveness of promotions and availability of all products that make up the current offer of the salon. Those interested can try out and purchase equipment that allows them to improve the sets or thoroughly modernize them. The salon quickly gained many supporters and the recognition of professional musicians who admitted that the impressive range of Paiste and Sonor products is one of the best in the British Isles. "Drum One" also provides the opportunity to get acquainted with prototype models of instruments and many market novelties. At a specially prepared exhibition stand, you can see original models of drum sets that Nicko McBrain used over the years when playing in Iron Maiden. In October 2018, during the An Evening With Ian Paice event, hosted by Nicko McBrain - the owner of "Drum One", it was revealed that the bands in which both drummers play (Deep Purple and Iron Maiden) have sold a total of over 250 million long-playing albums, of which approximately 135 million copies were sold of albums released by Ian Paice's colleagues. In November 2019, the drummer became the global brand ambassador of the "British Drum Co." company, with which he joined after years of cooperation with Paiste and Sonor. Starting in 1982, when Nicko started working with Iron Maiden, over 100 million of the group's albums recorded with him have been sold. In January 2020, the first products resulting from the drummer's cooperation with the British company had their market premiere. These included the Icarus and Talisman snare drums signed by the musician, as well as a professional McBrain Icarus drum set. The instruments were advertised, among others, during the NAMM 2020 music fair in the USA. In September 2025, Nicko McBrain, in cooperation with Modern Drummer magazine, launched the specialist podcast "Metal Sticks". The project was dedicated to fans of metal music and adepts of percussion crafts.